Our Services

In today’s competitive world, company decision makers not only understand the importance of signage but also the importance an experienced sign fabricator and installer plays in their brand awareness and recognition to get consumers to their business. Our seasoned team of professionals has successfully worked with marketing managers, architects, designers, general contractors, and construction companies to meet and exceed their signage expectations.

Billboard Signage

Creating a clear concise message is important in increasing your brand’s visibility. More importantly however, is the communication of your message. Create a deeper engagement with your audience with attractive billboards customized to your product or service.

Effective billboard signage can be used to attract more customers to your business and increase your brand’s awareness. Much similar to building signs, billboards demand public attention, ensuring your message is noticed by your audience.

Our in house team can design, build and install your billboard to make sure it stands out from the crowd with innovative designs.

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Increase Your Brand Visibility with Highly Effective Billboard Design

Any marketing plan worth its salt will include advertising to increase the visibility of their brand, service or product. For more than a century, billboards have been used to do this – and very successfully too! Because there are now more motorists than ever and traffic is heavier than ever, billboard advertising is still one of the most popular advertising tools out there today.

But it is not just about sticking a picture of your brand up there. The design of your actual billboard has to draw the eye for all the right reasons, while still being able to transmit a certain perception of your brand to the potential consumer to stimulate interest. Billboard design is therefore very important. Here we provide you with some tips on great billboard design that will catch the eye of the right people and encourage them to remember your brand.

  • Tell a story: People tend to remember stories better than facts, and because billboards depend on the visual design it is necessary to translate the story through the design, which means that you have to have a design strategy about the story you want to tell with images (mostly) and text (less). An ironic or fun take on current situations that relate to your story can have a big impact, especially if they can generate some laughter or a catchy slogan that is easy to remember. Images are also important and, in fact, they should be the main focus, underlined by the text.
  • Less is more: Remember that people driving on highways and roads only have a few seconds to view your billboard, and therefore maximum impact is needed. Focus on an idea that will tell the entire story in about 5 – 7 seconds. 7 Words of text should do the trick.
  • Get Noticed: Go big when it comes to images. Loud images with large, easy-to-read text will get the message across a lot easier. Fonts should be easy to read, large and bold. Don’t be afraid to create maximum impact!
  • Use colour wisely: While bright colours are noticeable, they have to be within the context of the message. Advertising an established law firm in vivid pink, for instance, may cause confusion about the seriousness of the organisation. Colour attracts, this is for sure, but care has to be taken in terms of the colours and colour combinations used to advertise a brand. Bold colours have to be in the forefront, and duller colours used as a background or setting. Dynamic, active images attract attention, so be sure about the message you want to convey with the colours you use!
  • Location, location, location! Not all billboards will carry the same weight. If you have the luxury of using a billboard at a busy crossing, you are able to impart a lot more information to the observer because they will have time to look at it while they sit in their vehicles waiting for the lights to change. Be cognisant of the type of advertising you use and where it is being used. Fly-by billboard advertising on very busy highways will be different to the type of billboard advertising you could choose if you have a lot of stationery vehicles.

If you are unsure about good billboard design and how to harness the power of great billboard design and location, our experts at Face First Media are only too happy to help!

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BECOME A BILLBOARD LANDLORD

One of the best ways of earning money from your property or land that is placed close to a highway, busy street or visible crossing is to lease it out to a successful outdoor advertising business. If you own a piece of vacant land at a location with a particularly heavy traffic flow you may have a very real and lucrative opportunity to rent out that property for billboard advertising. There is no need for you to do anything – at Face First Media we visit your site, evaluate your property and assess its possibilities; and because certain types of zoning and permits are required, we take care of that as well. This is a really easy way of earning a substantial residual income from a piece of land or property that would otherwise not be of much use to the property owner. Often people own land facing out over highways or busy streets, but because these environments tend to be noisy and busy, nobody would like to live or build there. Leasing these pieces of land to us will not only boost your income, but also provide Lenash Signs with greater exposure for our clients! At Lenash Signs we are always looking for new, innovative and prominent sites for our billboards. So, if you own property or vacant land next to a busy freeway or perhaps even overlooking a busy intersection, we are keen to hear from you. We regularly rent suitable sites from property owners for the strategic placement of our billboards.

BILLBOARD ADVERTISING COMPARATIVE ADVANTAGES

Use less text: The average driving consumer has only 6 seconds to read a billboard, so they have to be able to comprend your message in a flash. Use only around 6 words, but keep the copy punchy and impressive to make a lasting impression. Don’t distract: While the billboard must be noticed, it must not be distractive or disruptive to traffic. Shocking or provocative images are irresponsible as it could distract drivers and lead to accidents. It is necessary to keep a balance between being noticed and being disruptive. Consider response time: People who drive by a billboard only have a few seconds to perceive the message. This means that there’s no time to write down telephone numbers or memorise website addresses. Rather create a highly powerful brand impression which will ensure that passing consumers are in some way impacted by the brand name and the business purpose, and they will be sure to remember it further down the line. Don’t get clever: Keep billboard colours and messages vibrant and memorable instead of providing viewers with a puzzle to solve. Pay attention to first impressions and how to create an indelible impression with your audience within a few seconds. Use repetition: One billboard is good, but more is better. A message is more memorable when repeated. We can also tell a story in consecutive billboards, e.g. posting a question in the first one that makes people wonder, and then posting the answer in a second, or even a third billboard further down the line. Impress with technology: While static billboards are still effective, modern LED display technologies provide opportunities to animate images, to send out a variety of messages, and to create a visual display that is more memorable than a static billboard poster.

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LIMITLESS DESIGN

Lenash Signs has a team of award-winning designers to assist with branding your business signage in a inventive way. We can also partner with your own designer on a project to help bring their creative ideas to life. Design is important for developing and maintaining brand awareness; its intent shouldn’t be restricted by the capabilities of a sign developer. That’s why Lenash Signs invests in the latest fabrication technologies to open new doors for designers to create cutting-edge concepts. We match manufacturing capabilities with design to help make your signage different, unique and successful. In short, if you can design it, we can build it.

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EXPERT INSTALLATION

Lenash Signs continues as your complete signage solution by providing you with expert installation services anywhere in the United States. Your business is important to us. That’s why we provide on-site project managers who oversee every aspect of the project–including compliance with licensing and code requirements–to ensure that every installation runs smoothly. Our installation professionals are well-organized, knowledgeable and rich in experience. We will safely and professionally install your sign to your complete satisfaction while strictly adhering to your timeline